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Mabel Ledwaba

"Havillah Beauty has transitioned to a house of beauty since its establishment in 2008. From the period 2015 to 2018, We started mall activation through our pop-up store concept across main cities in South Africa including Gaborone in Botswana. This was a strategic move to introduce the Havillah Beauty brand to the market, and now we have moved the business online headed by our network of over 80 registered agents across 5 countries."

Havillah Beauty Background

Here is a timeline of our history through the years


Founder establishes Divine Lashes cc, with several beauty salons in the Vaal Triangle, offering complete range of beauty services. Divine Lashes is developed as a leading brand in the local Vaal market between 2010 and 2015, employing up to 17 permanent staff.


Founder launches makeup product line of foundation, setting powder and ancillary colour cosmetics.


Founder establishes Havillah Beauty as next growth phase, in pursuit of a franchising model for several of its offering packages.  


Havillah Beauty refocuses it’s business model into more retail, focusing on market penetration of own-brand foundation.

Havillah expands its market coverage to national, with establishment of retail outlets in several South African cities, and also through concept of mall activations.


Havillah Beauty establishes presence in neighboring countries of Botswana


Havillah Beauty launches skincare range including (State Products here). Market coverage through area Agents is developed and fully launched by end of 2019.


Havillah Beauty develops network marketing, which it plans to launch by third quarter of 2020.

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